What is your story?
The story of your business.
Have you ever considered telling your story? Not just telling your story, but telling your story while advertising? Advertising can be a great way to tell a story. And if you tell a great story if it’s a story that can reach people, touch their hearts or they can connect to and you will make great advertising. I mean a picture is worth a thousand words. Isn’t that what they say? So how many words is a great video worth I wonder?
Stories can trigger memories. They trigger sensors in our brains that make us connect. They can affect how we feel. These feelings then help us to act. We want our customers to connect with us on some level. We want them to become emotionally invested in our product.
Look at Apple. They are able to get their customers so emotionally invested that people will wait in line for hours, days even for whatever new product they are releasing. Every single time!
Have you seen the Scarecrow animation for Chipotle? This is a prime example of a video that gets right to the customer’s hearts. Take a look below, you will see what I’m talking about. https://www.youtube.com/watch?v=DY-GgzZKxUQ