Email Marketing vs Messenger Marketing
How Messenger Marketing is changing the game
Communication with clients through Facebook Messenger is more effective than telephone or even Email. According to a study by Tap2Pay, Facebook messages get Key Point Indicators like:
● Open rate
● Click-through rate
● Reply rate
As a result, messages have more than a 3 times higher open rate, and more than a 4 times higher click-through-rate when compared to emails.
What is Facebook Messenger Marketing?
Facebook Messenger can be used as a marketing tool to maintain contact with your leads, and clients. With more than 2.2 billion people using Messenger a month, this is an incredible opportunity to reach out to your contacts personally.
With Messenger Marketing, you can send offers to your clients, shipping updates, receipts, new featured products and you can even provide customer service to your clients.
One of the biggest claims to fame with Messenger marketing are the incredible open rates and click-through-rates (CTR) for companies that use it. We have seen open rates as high as 88% and a CTR as high as 48%, and these are companies with thousands of subscribers!
Because that Facebook messages are conversation and highly personalized, it is likely that your clients will open their received messages in the Messenger App.
Using Email as a tool for predetermined communication is not ideal. The email in not just old, but it’s also too formal, if not unproductive.
The Radicati Group found the following statistics:
● More than half the global population uses email in 2019.
● It is expected that the amount of users with an email in the whole world will grow by more than 4.3 billion by the end of 2023.
● The total number of commercial emails sent and received per day exceed 293 billion in 2019, and it is believed it will grow to more than 347 billion by the end of 2023.
It’s true that email is going to keep being a great channel for marketing for online business, but it’s very probable that your emails are getting “lost” in the confusion. Clients already receive too many emails each day. Some email services even filter out emails into a Promotions folder that your clients will likely never even see.
Chatbots and Email don’t have to be enemies; they can make an excellent team. Just, maybe in the future, chatbots will turn a few more heads.
If you want to have a proper messenger chat strategy, click the link below.