What is your story?

The story of your business. Have you ever considered telling your story?  Not just telling your story, but telling your story while advertising?  Advertising can be a great way to tell a story.  And if you tell a great story if it’s a story that can reach people, touch their hearts or they can connect to […]

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Evolving Marketing for the Digital Age

The Dodo, a flightless bird native to the island of Mauritius, but became extinct when its natural way of life was disrupted.  If we are interrupted with something while trying to execute our marketing plan will the company survive? Or will we become like the Dodo? Look how far we have come since the radio […]

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Should You Have a Blog?

What is the purpose of a blog? Is it necessary to have one for your business? The purpose of a blog is to gain more website traffic by creating useful content. It creates brand awareness while also communicating with your audience. No. It is not necessary for you to have a blog and have a […]

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A/B Testing

Do you know exactly what it is that your target audience likes? Perfectly? Most people don’t either. They are our target audience, after all, so we should have a pretty good idea. The problem is not everyone likes exactly the same thing. Sometimes when we aim for our target, unfortunately, we miss our mark. Don’t […]

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Digital Marketing Vs. Online Marketing

Is there actually a difference in Digital Marketing and Online Marketing? Are they the same thing? Both require a live internet connection of course. Both use SEO and SEM. But they don’t do exactly the same things. Don’t be confused by this. Actually it’s quite simple. Digital Marketing uses things like” Social Media Channels, Web […]

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