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Search Engine Optimization SEO is increasing quality and the quantity of traffic to your website through organic posts.   So what are we optimizing? Everything! Optimizing what you are writing in your posts.  Your images.  The whole thing.  The goal is to have your post seen by a search engine like Google, organically, or without paying for it to be seen by someone who does a search. We want your post to show up when someone types in a keyword.   Approximately 75% of searches begin on Google.com.  Do you think many people actually scroll to the second page of searches to...

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Is there actually a difference in Digital Marketing and Online Marketing? Are they the same thing? Both require a live internet connection of course. Both use SEO and SEM. But they don’t do exactly the same things. Don’t be confused by this. Actually it’s quite simple. Digital Marketing uses things like” Social Media Channels, Web sites, SEO or content, SMS, mobile marketing. Also included is, email marketing and pay per click campaigns. And of course websites. Digital Marketing uses Online Marketing to get the best results possible. Online Marketing many times is called Internet Marketing. Really it is a subset...

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The story of your business. Have you ever considered telling your story?  Not just telling your story, but telling your story while advertising?  Advertising can be a great way to tell a story.  And if you tell a great story if it’s a story that can reach people, touch their hearts or they can connect to and you will make great advertising.  I mean a picture is worth a thousand words.  Isn’t that what they say?  So how many words is a great video worth I wonder?  Stories can trigger memories.  They trigger sensors in our brains that make us connect....

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Do you know exactly what it is that your target audience likes? Perfectly? Most people don’t either. They are our target audience, after all, so we should have a pretty good idea. The problem is that not everyone likes exactly the same thing. Sometimes when we aim for our target, unfortunately, we miss our mark. Don’t worry. It’s all part of the process. So, here’s where it gets fun. You choose two different ads. They can have the same image and different wording. Or two completely different images. Run both ads at the same time. And see which ad gets...

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The purpose of a blog is to gain more website traffic by creating useful content. It creates brand awareness while also communicating with your audience.

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